Testing Your Content

by Dave Alcock on March 21, 2012

Hello there, So here’s my next post for you. I said that I would be looking into testing you email content. Why do you do this? Simple really, to get the most responsive email that you can out to your valued subscribers. So take a small percentage of your subscribers (or if you only have [...]

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How Many Times Do You Get Back Up?

by Dave Alcock on March 16, 2012

This is a quote that I found in a book the I’m reading at the minute. “Whenever you find yourself on the side of the majority, it is time to pause and reflect” – Mark Twain Becoming a success its about not playing it safe. It is about the number of times that you get [...]

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Why don’t small business use email marketing?

February 29, 2012

Who could benefit most from using a more online marketing stratergy? I know that it has been a while since my last post. I’ve been moving around but I’m now back to England from the other side of the world which is nice and I’m finally getting sorted and re-organisd again. One thing that has [...]

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The 80/20 Rule of Email Marketing

February 2, 2012

You might have heard about this 80/20 principle, but how many people have actually tried it out? Would you know how to? Let me tell you a little about it. It is also call the Pareto principle after the person that thought it up. I think that he actually proved his theory using peas in [...]

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What is Behind Getting Motivated

January 31, 2012

My last article was on The Art of Planning, if you missed it or haven’t had time to read it take another look. I’m going to focus on the “why” behind it today and how you can use it to drive your business (and personal life) into a more productive state. To start at the beginning [...]

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The Art of Planning

January 27, 2012

What is in a plan? You might think that you know the answer to this and you might do, chances are you are even better than I am. It doesn’t seem to difficult, the actual definition of plan is “to arrange a method or scheme beforehand”.. You might be thinking that you don’t really need [...]

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Stop being a “what if…” person and see how far it gets you!

January 25, 2012

I haven’t really thought about this before but now after looking around and reading a few posts and forums it become quite obvious that I should really be heading in a direction even if it doesn’t seem or might not even be the right one. I was getting all worried about heading in a particular [...]

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Email Marketing Masterplan is OUT!

January 22, 2012

I cannot believe it myself but I have finally managed to get it out there for everyone to see. It has taken a little longer than I though and I started to not even want to put it out there knowing that it is me that has done it and I will be critised for [...]

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Where the hell have I been?

January 12, 2012

Wow, well its definitely been a while! I’ve got no idea where I’ve been or what I’ve been up to. Feels like not a lot but hopefully things will start coming together soon. As most other people out there I’m doing this blog on the side of a job. And that job is coming to [...]

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So Much Reading

November 8, 2011

I’m finally getting though all the reading that I need to be, well I think I am. I have got to a stage where I’m just reading the same stuff over and over again just written in a slightly different way so I think that I might be ready to move on. It is a [...]

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